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LiquidNFT Marketplace - Redesign
Case Study路My Role: UIUX design, UX Research路Year: 2024
Live Project:LiquidNFT Marketplace - Redesign
Overview
LiquidNFT is a decentralized marketplace for buying, selling, and trading NFTs. The redesign focused on improving usability and modernizing the visual identity.
Project Goal
To redesign the platform focusing on simplifying the user journey, improving discoverability, and creating a modern, premium visual identity.
My Role
- End-to-end UX/UI Design
- User Research & Usability Testing
- Information Architecture
- Design System Creation
- Prototyping
Challenges
- Simplifying complex blockchain concepts for non-technical users.
- Designing a scalable search and filtering system for thousands of assets.
- Creating a visual style that stands out in a crowded market.
Key Takeaways
- Always test complex flows with real users early.
- A strong design system is crucial for consistency in Web3 products.
- Clarity over cleverness when designing for financial transactions.